Alpine Cars, the French sports premium brand, is confirming details of its presence at the 102nd edition of the Brussels Motor Show. Present with the full line-up for the first time ever, the brand is showcasing its brand’s new chapter: a bold and confident vision of sportiness, oriented toward the future while remaining true to its heritage of performance and emotion.

At the heart of the stand, Alpine presents its Dream Garage, led by the all-new Alpine A390, the brand’s latest and first sports fastback. The display is completed by the Alpine A290, the Alpine A110 GTS, and a dedicated Passion Zone showcasing Alpine’s motorsport and concepts.

Alpine A390: The Most Advanced expression of Alpine Electric Sportiness in a sport fastback shape

As the centerpiece of the Alpine stand, the Alpine A390 embodies the brand’s most accomplished vision of electric performance. This 100% electric sport fastback marks a major step forward in Alpine’s transformation, combining high-level performance, advanced technology, and everyday versatility.

Produced in France at Alpine’s historic Dieppe plant, the Alpine A390 is a key model in the expansion of the range: the soul of an Alpine in a sport fastback. The model is being launched at a pivotal moment as the brand expands in an all-new sector.

Alongside its sporty character, the Alpine A390 offers generous interior space for five occupants and a practical luggage compartment, striking a balance between performance and everyday functionality.

The Alpine A390 is built around a sophisticated tri-motor electric architecture, with one motor at the front and two independent motors at the rear, enabling fully electronic all-wheel drive. The A390 also features the AATV – Alpine Active Torque Vectoring, which precisely distributes torque between the rear wheels in real time. This technology enhances traction, agility, and stability, delivering precise and engaging handling while reinforcing safety and driver confidence.

Delivering both emotion and usability, the Alpine A390 is available to order in key European markets from a starting price point of €67,500 including VAT.

Full Alpine range for the first time ever

Alongside the Alpine A390, the brand showcases:

• Alpine A290, the brand’s first production electric model and hot hatch car, praised for its agility, design, and playful character. Since its global unveil in 2024, the car has been praised with multiple accolades and will enter its first full year of production and deliveries in key European markets and in the UK.
• Alpine A110 GTS, a more versatile interpretation of the iconic berlinette, combining high performance with enhanced comfort. Only few units are left of the current version, who will see its ordering time ending in March 2026.

The Passion Zone: Motorsport and innovations

The Alpine stand also features a Passion Zone, highlighting the brand’s competitive heritage and future ambitions.

• Alpine Alpenglow Concept – A manifesto of Alpine’s future vision, exploring sustainable performance and hydrogen technologies.
• Alpine A424 – Competing in the World Endurance Championship, illustrating Alpine’s return to endurance racing in 2026.
• Alpine F1 – The current Formula One single-seater, showcasing Alpine’s commitment to Formula One as a laboratory for innovation and pinnacle of motorsport. As the 2026 FIA World Formula One Championship will start in few weeks time, the new car Alpine A526 will be unveiled on 23 January at 12:30 CET.
• Yamaha Motorbike – Created by Alpine’s design team, the ’70th-anniversary’ livery features an iconic design inspired by the A424 and the French colours, echoing the brand’s heritage to underline the partnership with Prima Pramac Yamaha MotoGP team.

A clear vision for the future

With its strong presence at the Brussels Motor Show 2026, Alpine reaffirms its ambition: to deliver modern, electrified, and emotional sportiness, rooted in competition and innovation. From the Dream Garage to the Passion Zone, the stand offers a comprehensive overview of Alpine’s identity.