For its first edition at the Cannes Yachting Festival 2026, Lagoon unveiled the Lagoon Lifestyle Club, a new concept designed to bring the brand to life beyond the catamaran itself. An exclusive morning, named The Morning Routine, brought guests together aboard the SIXTY 7 and the EIGHTY 3, ahead of the show’s opening, for an exceptional moment combining sport, wellbeing and discovery of the Lagoon catamarans. The morning began aboard the EIGHTY 3, where guests were welcomed before discovering the WaterRower equipment set up on deck. The cockpit was transformed into a genuine premium fitness space, for a dynamic coached session, in a setting as rare as it was unexpected: a gym on board a yacht, facing the sea off Cannes. Guests then made their way to the SIXTY 7, anchored in the Bay of Cannes. A moment of yoga and relaxation was offered there, carried by the calm of the open sea and the morning light over the Mediterranean. The morning concluded back aboard the EIGHTY 3 for The Refuel, a convivial moment in the outdoor lounge, overlooking the festival in a space designed to naturally extend the experience, between recovery and discovery of the yacht’s living areas, brought the morning to a close. For this first edition, Lagoon partnered with two brands whose commitments resonate directly with its own values. WaterRower, a premium reference in design sports equipment since 1988, handcrafts its rowing machines from solid wood sourced from certified forests, using natural materials and renewable energy. A genuine environmental approach, consistent with Lagoon’s values: excellence and respect for nature are not opposites, they complement one another. Le Club Ruelle, a French premium activewear brand, dressed every guest for the morning. Its pieces are made from bamboo, using OEKO-TEX certified plant fibres and designed with 90% less plastic than conventional sportswear. A choice that naturally extends the spirit of the morning: moving well, in materials that respect the environement as much as the body. Lagoon, a brand of the Beneteau Group, is the world leader in the cruising catamaran market. With more than 7,000 catamarans built, Lagoon offers a range of yachts from 38 to 83 feet. Since 1984, the brand has opened up the world’s seven seas to humankind’s insatiable curiosity, safely. Elegant, comfortable and reliable, Lagoon catamarans are designed to cross oceans. Lagoon can rely on an international network of dealers and services, and on a wide-reaching community of owners. Lagoon catamarans are carefully designed by teams of passionate people, committed to a responsible approach to innovation, so that our owners can fulfil their dreams of travel while respecting the oceans and their ecosystems.